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<p>For the Spring 2015 term, our -ATION team was tasked with creating a video to be used for marketing PCC’s Cenuity Business One Stop software to state officials. Cenuity Business One Stop is a software platform that allows business owners to communicate with state and federal agencies, easing the process of running a business.</p>
<p>The driving factor behind many of our creative decisions was the ultimate target audience: Secretaries of States. The video’s purpose is to focus on the benefits Cenuity Business One Stop offers and how they facilitate overall business processes.</p>
<p>Our script was directed by two main ideas: that businesses are good, and they are difficult to start. Analyzing the specific benefits of the Business One Stop software, we created video segments highlighting the software’s features. Once we finished a preliminary draft of the script, we sent it to PCC for feedback and made changes accordingly. The finalized script was sent to our selected voiceover artist.</p>
<p>The next step in the process was to film and animate the video. Our live-action scenes highlight the desktop and mobile applications included in the Business One Stop software. The animation portion of the video was designed to portray the features of the One Stop software while adhering to PCC’s brand identity. For instance, incorporating a blue-centric color palette and aiming for more polished animation styles related to the brand’s identity.</p>
<p>Every aspect of the video production process, from selecting voice talent to the animation style was chosen with respect to the audience. Ultimately, we produced a quick video that effectively and elegantly summarized the benefits of PCC’s Cenuity Business One Stop software to our target.</p>
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