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<p>ATION Digital Media Agency worked in collaboration with a local investment firm called CT Innovations. -ATION collaborated with Mary Caravella from the Marketing Department of the UConn School of Business to produce a how-to video on developing a marketing persona. The process included writing a script, storyboarding and production of a 4.75 minute video: “What Is A Persona?” and producing a leave behind document for the class room. </p>
<p>The video has been published online and will be used as a teaching aid in DMD’s Business Strategies courses and in the School of Business’ marketing courses.</p>
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