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| <!doctype html> | |
| <!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" lang=""> <![endif]--> | |
| <!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8" lang=""> <![endif]--> | |
| <!--[if IE 8]> <html class="no-js lt-ie9" lang=""> <![endif]--> | |
| <!--[if gt IE 8]><!--> <html class="no-js" lang=""> <!--<![endif]--> | |
| <head> | |
| <meta charset="utf-8"> | |
| <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> | |
| <title></title> | |
| <meta name="description" content=""> | |
| <meta name="viewport" content="width=device-width, initial-scale=1"> | |
| <link rel="apple-touch-icon" href="apple-touch-icon.png"> | |
| <link rel="stylesheet" href="css/bootstrap.min.css"> | |
| <link rel="icon" | |
| type="image/png" | |
| href="fav.png"> | |
| <style> | |
| body { | |
| padding-top: 50px; | |
| padding-bottom: 20px; | |
| } | |
| </style> | |
| <link rel="stylesheet" href="css/bootstrap-theme.min.css"> | |
| <link rel="stylesheet" href="css/main.css"> | |
| <script src="js/vendor/modernizr-2.8.3-respond-1.4.2.min.js"></script> | |
| </head> | |
| <body> | |
| <!--[if lt IE 8]> | |
| <p class="browserupgrade">You are using an <strong>outdated</strong> browser. Please <a href="http://browsehappy.com/">upgrade your browser</a> to improve your experience.</p> | |
| <![endif]--> | |
| <nav class="navbar navbar-inverse navbar-fixed-top" role="navigation"> | |
| <div class="container"> | |
| <div class="navbar-header"> | |
| <a class="navbar-brand" href="index.html"><img src="logo.png"/></a> | |
| <a class="navbar-brand" href="work.html">Work</a> | |
| <a class="navbar-brand" href="services.html">Services</a> | |
| <a class="navbar-brand" href="contact.html">Contact</a> | |
| <a class="navbar-brand" href="about.html">About</a> | |
| <a class="navbar-brand" href="blog.html">Blog</a> | |
| </div> | |
| <div id="navbar" class="navbar-collapse collapse"> | |
| </nav> | |
| <div class="work-paragraphs"> | |
| <div class="work-paragraphs"> | |
| <p>Our second objective was to do research about Downtown Storrs, and what people know about it. Our goal for this research was to try and ask around people specific questions regarding Downtown Storrs which we had come up with. These questions allowed us to understand how the brand was being perceived, what people knew about the brand, and the general demographics of the area.</p> | |
| <img src="img/pages/storrs-marketing.png"> | |
| <p>The goal of the tagline is to be a unique phrase which represents the brand and logo feel in words. The way we chose our taglines was a 3 step process. The first step was that we wrote down as many taglines as possible. Once all of our taglines were written down, we started to go through and remove those taglines that didn’t achieve the goal of the taglines. Once we had this new, revised list we then made spins off of the taglines that we had. Our group then went back to step 2 and looked for taglines that best fit the goal. Our two final taglines that we will be presenting to the Partnership are “See what’s in Storrs for you.” and “One community. Infinite possibilities.”</p> | |
| <p>For social media we first looked at Mansfield Downtown Partnership and performed a SWOT analysis (Strength, Weakness, Opportunity, Threats) about their uses of social media. After that we looked at their competition to see how they used social media and compared both of them. We then proceeded to make social media plan, laying out a structure on what to post in social media and when to post it. This will allow Mansfield Downtown Partnership to more effectively use social media, as well as using social media for Downtown Storrs.</p> | |
| </div> | |
| </div> | |
| <hr> | |
| <footer class="footer"> | |
| <div class="container"> | |
| <a href="https://www.instagram.com/ationdm/" target="_blank"><img src="img/social/instagram.png"/></a> | |
| <a href="https://twitter.com/ATIONDM?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank"><img src="img/social/twitter.png"/></a> | |
| <a href="https://www.pinterest.com/ATIONDM/" target="_blank"><img src="img/social/pintrest.png"/></a> | |
| <a href="https://www.facebook.com/ATIONDM/?fref=ts" target="_blank"><img src="img/social/facebook.png"/></a> | |
| <a href="https://vimeo.com/ation" target="_blank"><img src="img/social/vimeo.png"/></a> | |
| </div> | |
| </footer> | |
| </div> <!-- /container --> | |
| <script src="//ajax.googleapis.com/ajax/libs/jquery/1.11.2/jquery.min.js"></script> | |
| <script>window.jQuery || document.write('<script src="js/vendor/jquery-1.11.2.min.js"><\/script>')</script> | |
| <script src="js/vendor/bootstrap.min.js"></script> | |
| <script src="js/main.js"></script> | |
| <!-- Google Analytics: change UA-XXXXX-X to be your site's ID. --> | |
| <script> | |
| (function(b,o,i,l,e,r){b.GoogleAnalyticsObject=l;b[l]||(b[l]= | |
| function(){(b[l].q=b[l].q||[]).push(arguments)});b[l].l=+new Date; | |
| e=o.createElement(i);r=o.getElementsByTagName(i)[0]; | |
| e.src='//www.google-analytics.com/analytics.js'; | |
| r.parentNode.insertBefore(e,r)}(window,document,'script','ga')); | |
| ga('create','UA-XXXXX-X','auto');ga('send','pageview'); | |
| </script> | |
| </body> | |
| </html> |