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<p>ATION Digital Media Agency worked in collaboration with a local investment firm called CT Innovations. The CT Innovations team paired our agency with Umbie Dental, a cloud based dental organization company. Umbie asked us to produce a video that would be showcased at dental trade shows in order to spread awareness about their products to potential clients.</p>
T<p>here were multiple steps to this project. First and foremost, we needed to establish concept ideas. We tested multiple ideas, narrowing them down to three possibilities: live action footage, graphics, and a combination of the two. In the end, the client went with the live action version.</p>
<p>The second step in our process was to write the script, which was critical for relaying the brand message. Before writing the script, we created a SWOT analysis in order to better understand Umbie’s strengths, weaknesses, opportunities, and threats. Next, we developed a brand analysis which allowed us to craft the right setting, as well as characters.</p>
<p>After the script was completed, we took advantage of one of the many benefits of being at a university and collaborated with the University of Connecticut’s acting department. The final video was split into 5 short segments. Each of the clips contains its own short story while still carrying an overarching theme throughout.
This format allows Umbie to play the clips back-to-back at trade shows so people walking by can catch a glimpse of what Umbie has to offer.</p>
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