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<p>As students ourselves, we know a little bit about the typical college PSA. There’s some quaint pictures of the subject in question, a testimonial from an administrator, and we’re pretty sure that someone thought that narration and test tubes were mandatory. When UConn approached us to develop a PSA, -ATION knew that we could produce something distinctive, original, and purely UConn.</p>
<p>We produced a video that showed people the strength of our academics, the beauty of our campus, and the excitement that our school has for producing and acquiring new knowledge. We recorded some of the awesome projects going on around us, and we did it using a set of 25 GoPro cameras. This allowed us to freeze time, whirl around in three dimensions, and then unfreeze – and yes, it kind of made us feel like we were wizards when we went into editing. In the end, though, we felt confident that we’d created an honest, powerful representation of what it meant to be a part of the University of Connecticut.</p>
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