diff --git a/python_bindings/setup.py b/python_bindings/setup.py
index b6fe0b3..c6fa664 100755
--- a/python_bindings/setup.py
+++ b/python_bindings/setup.py
@@ -86,6 +86,10 @@ class BuildExt(build_ext):
         'msvc': ['/EHsc', '/openmp', '/O2'],
         'unix': ['-O3'],
     }
+    if 'ARCH' in os.environ:
+        # /arch:[IA32|SSE|SSE2|AVX|AVX2|ARMv7VE|VFPv4]
+        # See https://docs.microsoft.com/en-us/cpp/build/reference/arch-x86
+        c_opts['msvc'].append("/arch:{}".format(os.envrion['ARCH']))
     if 'CFLAGS' not in os.environ or "-march" not in os.environ["CFLAGS"]:
         c_opts['unix'].append('-march=native')
     link_opts = {