diff --git a/functions.php b/functions.php
index 7968d60..a0a5a4e 100644
--- a/functions.php
+++ b/functions.php
@@ -430,4 +430,31 @@ acf_add_local_field_group(array (
 ));
 
 endif;
+
+function retargeting_footer() {
+    echo '<!-- Segment Pixel - Maki_ UCONN_EMBA_RT - DO NOT MODIFY -->
+<img src="https://secure.adnxs.com/seg?add=10046298&t=2" width="1" height="1" />
+<!-- End of Segment Pixel -->
+
+<!-- Conversion Pixel - Maki_ UCONN_EMBA_CONV - DO NOT MODIFY -->
+<img src="https://secure.adnxs.com/px?id=894729&t=2" width="1" height="1" />
+<!-- End of Conversion Pixel -->
+
+<!-- Conversion Pixel - Maki_ UCONN_EMBA_ENG - DO NOT MODIFY -->
+<img src="https://secure.adnxs.com/px?id=894730&t=2" width="1" height="1" />
+<!-- End of Conversion Pixel -->
+
+          <div id="ttdUniversalPixelTage726fe5fee41447581c154ddfccda9bb" style="display:none">
+            <script src="https://js.adsrvr.org/up_loader.1.1.0.js" type="text/javascript"></script>
+            <script type="text/javascript">
+                (function(global) {
+                    if (typeof TTDUniversalPixelApi === \'function\') {
+                        var universalPixelApi = new TTDUniversalPixelApi();
+                        universalPixelApi.init("kdygmpk", ["yw6wjla"], "https://insight.adsrvr.org/track/up", "ttdUniversalPixelTage726fe5fee41447581c154ddfccda9bb");
+                    }
+                })(this);
+            </script>
+        </div>';
+}
+add_action( 'wp_footer', 'retargeting_footer', 100 );
 ?>
\ No newline at end of file